Where We Came From
El Sembrador is a brand that was born in 1989, from the notion within the parable of ‘the sower.’ It all began with a small Cuban family, who sought to sow seeds of quality, union, and abundance in the hearts of consumers.
FAMILY MEANS QUALITY
of the best"
story progresses as retailers shelves
began quickly emptying, and word got out about a tiny company with unbeat-
able consistency and quality, the brand began
rapidly evolving. Aspiring to sell all Latin American’s everyday favorites, El Sembrador was off to the races. Within a few years, the brand went from being a tiny vendor to a price leader in the industry Latin American food products, both dry and frozen. It became a well-known favorite, and was ingrained in the families and homes of many native and immigrant Hispanic homes in Florida. This famous brand was then passed down as “the best of the best” from aging parents and grandparents who saw the brand grow, to their newly acculturated children, who now have children of their own and stay loyal to El Sembrador’s many products
Oliva International Foods
In 2020, the parent company Oliva International Foods was born. The company was created by partners Jose & Jeannie Oliva, a dynamic sibling duo who saw opportunity in a growing industry. Both had extensive experience in the consumer world having owned and family-run a line of luxury cigars. Essentially, dynamic duo decided to expand their horizons to the food industry & took in El Sembrador, wanting to continue its family-run legacy. They continued to maintain the quality of the brand and deliver consistent flavor, and have many plans for the future of El Sembrador & Oliva International Foods.
Where We're Headed
El Sembrador is extremely grateful to have secured $50M in sales annually in the past year, and takes pride in be-ing able to have accompanied and com-forted many families. The brand caters to Latins of every culture, and has an extensive line of adaptable products. Oliva is also in the process of currently developing four other brands. Innovation is a major goal & driver for the business.